![]() ![]() As Carbon derives formulas for new colors and improves manufacturing efficiency, adidas will continue to leverage its research team and partners to design and test new lattices. However, this is far from the limits of its capabilities. The 4DFWD 2 is an incredible demonstration of innovation. Being able to manufacture, at high volume, customized parts for each individual.” Lastly, the outsole has been upgraded with Continental technology for a confident run in any weather condition. In addition, a redesigned integrated heel counter further supports runners while an extra eyelet allows for greater lockdown. In a performance context, it was noted that the first 4DFWD’s full-Primeknit+ upper lacked the appropriate durability for distance running, which resulted in the introduction of a new engineered mesh on the 4DFWD 2 to strengthen the Primeknit+ portion of the upper. Sticking to this approach, the 4DFWD 2 carries on its core identity while addressing some of its previous weaknesses. Charlotte Heidmann, a senior product manager within the adidas Running division, noted that a key element to the 4DFWD line is how with each step “the midsole of the adidas 4DFWD turns vertical impact into horizontal forward motion.” Utilizing the second generation of 4D midsole technology with its new bowtie-shaped lattice, the 4DFWD 2 is able to achieve up to three times more forward motion in comparison to previous 4D running shoes. With the 4DFWD 2 in particular, the emphasis of this innovation is placed on moving forward. As the process of building a 4D midsole has become increasingly efficient, adidas and Carbon have been provided the opportunity to accelerate their experimentation with millions of lattices - the midsole structure found in 4D products. “Accelerating the product development cycle and making new geometries you can’t make any other way are two key benefits of present day 4D products,” said Jason Rolland, Carbon’s SVP of material. The next step is to connect the new technology to the consumer by showing how it addresses their needs.Ĭarbon, a Silicon Valley-based tech company that has partnered with adidas since 2017, was able to share key insights into what adidas 4D tackles now, alongside goals for the future. However, as Keith Blume, adidas’ senior manager of footwear innovation, reflected on this period, he shared that the team was able to answer two key questions: “Can we do this? And can we do this at scale?” This proof of concept rollout allowed for the team to pivot to Blume’s next question, “What performance benefits can we bring to life with 4D?” Naturally, introducing new technologies is exciting - but it’s only one part of the equation. ![]() Initial adidas 4D launches were plagued by extremely limited quantities due to the extensive production time that went into manufacturing each pair. Check out some more tips on sizing and styling in our Ultimate Jordan 4 Guide. If this is your first pair of Jordan 4s, we recommend going true to size. Add some history to your sneaker collection and shop our picks of the Best Jordan 4 Colourways of All-Time ! ![]() It has truly cemented itself as part of sneaker history. Now with a number of iconic colourways under its belt such as the “ Black Cat ”, “ White Oreo ” - not to mention some high profile collaborations with Off-White and Travis Scott - there’s never been a better time to purchase your first pair of Jordan 4s.Įven 30 years after Jordan made “the shot” in his pair of AJ4 Breds, the silhouette is just as iconic as ever. Carrying over the mid-top design and Air unit from the Jordan 3, the AJ4 was the perfect successor in the Jordan brand lineage. With a variety of new and upcoming releases, be sure to shop our full selection of Nike Air Jordan 4 trainers from Europe’s leading sneaker stores.ĭesigned by Nike legend Tinker Hatfield, this chunky, distinctive sneaker became the first silhouette to feature over-moulded mesh, with another key detail being the Nike Air logo featured on the heel. The Air Jordan 4 has become as iconic as Michael Jordan himself ever since the sneaker was introduced way back in 1989.
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